Souâd Aïtali trained to serve Sicsoe customers

July 8, 2016

It’s pretty amazing to say that I grew up with the company, I wasn’t yet 20 years old when I arrived. I am pleased to have achieved this!”

Souâd Aïtali trained to serve Sicsoe customers

For eight years at Sicsoe, Souâd aïtali has put forward her skills and adaptability. The young woman has evolved professionally with the wine logistics company. Today, she is one of the four in charge of customer relations.

I am here to facilitate communication between the customer’s demand and the technical organization. This is a key role, since I am one of the first customer contacts“.

Sicsoe, a training company

In September 2008, Souâd Aïtali gets a trilingual assistant BTS and knocks on the door of Sicsoe. Her enthusiasm and listening skills allow her to obtain a position between the reception and the management. These first steps are crucial, since it is there that she learnt the operation part of the business. For two and a half years, she learned the requirements of the logistics of wine. She also assists managers who entrust her with ancillary tasks: prepare action plans for clients or conduct business visits in English. Perfect for Souâd who has a principle: “If it needs to be done, it needs to be done well!”. Again, she demonstrates her desire to learn. It is also a step closer to the direct relationship with customers.

Her skills to serve Sicsoe

Her knowledge of the different services (wine-winery, bottling, logistics, sales platform) is paying off: in February 2011, she signed a permanent contract with Sicsoe as customer relations executive! A function that highlights her reactivity, her relations skills and professionalism: the keywords of her new responsibility within the company.

It’s pretty amazing to say that I grew up with the company, I wasn’t yet 20 years old when I arrived. I am pleased to have achieved this!”

The young woman also benefited from external training financed by Sicsoe. Improvements she has put into practice, in addition to sharing her knowledge with managers and employees of Sicsoe. “I like to learn from other employees“, says Souâd.

In eight years, Souâd aïtali has evolved a lot, professionally. Like other employees of the wine logistics company, her personal trajectory accompanied the modernization of the company:

It was a rough stone that was carved and shaped by and with all of us, little by little. The company expanded, modernized … I am proud to be part of this!”